One of the greatest marketing tools that Facebook has provided especially for businesses is the Facebook Page (previously called the Fan Page). Facebook Pages are completely different than Personal Facebook Profiles.
Facebook pages are just amazing. You have an array of wonderful tools which you can use to create a wonderful and highly engaging webpage. Facebook knows what businesses and Internet marketers want. That’s why they provide as many marketing tools as possible called apps to help you reach your marketing goals.
Cover Image: this image acts as the header image of your Facebook Page. It’s the first thing your visitors see, so in this place you will be able to show exactly what your business is all about. You can display your products or services without showing too much text. The purpose is to show the final benefit that your product or service will deliver.
Profile Picture: this is the small image located at the left-hand corner of the Cover Image. Some cool uses of the Profile Picture are for logos, products, or even a photo of yourself. That is how people will identify you in all of your Facebook posts. If your cover image shows your logo, then here you may show your product or picture, or vice versa.
About area: here you will explain in simple words what your business or service is all about. You have only 150 characters to describe it. The most important thing is to engage visitors by telling them how your business is so great thanks to them.
Facebook Web Address: this is one of the greatest ideas Facebook has created. You can add any keyword on the last part of the web address to your Facebook Page–the webpage which belongs to the Facebook root domain. Imagine the search engine power this gives to your own Facebook Page
Facebook Tabs: Facebook has a collection of amazing marketing tools called apps that bring ample marketing power to your Facebook Page. You can place almost anything here, from html content to a shopping store. These tabs are absolutely extraordinary.
Posting Box: this is where all the magic begins. The Posting Box allows you to engage with both your current and future customers and clients. This tiny box is high-tech! It has so many great features that I won´t have time right now to describe everything. You will be able to see the amazing viral power of Facebook thanks to this great marketing tool.
If you want your business to shine on the web, you just need to do what all successful companies are doing as well, that is using Facebook Pages to position their businesses online. The public response is incredible! Statistics about purchases made only through Facebook are eye-opening. The great thing about it is that you can build a Facebook Page for absolutely any topic or activity, as long as you follow the Facebook Pages terms.
You can easily get direct access to our extremely useful step-by-step training system on positioning your business on Facebook on the shortest time possible. Click here to get direct access to the training.