Setting up a landing page is simply not enough. Besides that, you need to continuously optimize your landing page so that you can receive a higher level of conversion rates from the people that visit your landing page. Remember, the more leads you acquire for your business, the higher your ROI will be. Here are 5 tips to consider when it comes to optimizing your landing page.
One of the most overlooked aspects that many individuals fail to optimize is the color of the content of their landing page. Besides ensuring that every color flows cohesively on your landing page, pertaining to the header, text and background colors, you need to understand that different colors evoke different emotions. Black for example, demonstrates professionalism, but has a tendency to invoke feelings of distrust as well. While red on the other hand, invokes erotica, but can be viewed as unprofessional. Therefore, ensure that the color of your website invoke the type of feelings that you want your audience to feel.
Statistics demonstrate that visitors don’t stay for long on sites that contain an abundance of text. Therefore when it comes to creating your landing page, you need to utilize the concept of minimalism. Meaning, you need to ensure that your message is clear, concise, short and has an abundance of white space in between, so that your visitors have a resting place, as they continue to read, without feeling overwhelmed by your content.
3) 5 Second Rule
The 5 second rule applies to landing pages as well. Essentially, you need to design your landing page in a way that captures the attention of your audience, immediately. Statistics demonstrates that, if your website doesn’t appear to be appealing immediately, they will leave, before they even get a chance to absorb the message that you’re trying to convey.
4) Call To Action
You need to implement a Call To Action or (CTA). Your call to action should be clear and straight to the point. What is it that you want your visitor to do? Do you want them to sign up to your subscribers list or are you trying to sell them something? Your call to action should be at the end of your message. Also, make your audience feel as if you they need to act on your call to action before they leave your landing page. For example, you could proclaim that you have a limited amount of supplies, you are only selling the services/digital product temporarily or that you’re only selling a certain amount of copies. In a scenario like this, a countdown timer would be an ideal solution.